Blurweb App

What they Do Best

Browser extension for concealing sensitive information during live recording or screen sharing.

Main Industry

Productivity

Platform

Chrome

Type of Product

Extension

Target

B2B + B2C

Price Range

$1 - $49

Business Model

Subscription

Free Plan

Pricing Details

The Blurweb App offers three pricing options starting from $24/year for the Personal plan, $47/year for Professional plan, and $97/year for a Team plan

Revenue Estimates

$18,000

Monthly Website Traffic

7,415

Revenue Per Traffic

$0.20

Idea to Money

N/A

Founders

Employees

Year Started

2020

Dedication

He worked on the Blurweb app during a 3-day break on Diwali 2020. After launch and validation, he now works on it full-time.

Market Insights / Trends

blur screen

Industry Incumbent

Loom ($50M/year)

How They Came Up With The Idea

The founder of the Blurweb App started teaching code on YouTube but realized he was revealing a lot of sensitive information like emails and API keys. Whenever he had to make a screen share video he spent hours trying to add blur and buying video editing tools. He thought that there had to be a better solution than this. Although he did not talk to many people to validate the idea, he believed that if he needed it, other content creators might need it too.

How They Built The First Version

He started working on the app during the Diwali festival of 2020, taking advantage of the three-day break from his full-time job. He was determined to build and launch the app on the same day, so he worked tirelessly until late afternoon. By the end of the day, only packaging and creating a landing page remained. Eventually, he found time to complete the remaining tasks and successfully launched the MVP within 2-3 weeks. The MVP only had the main feature of clicking to blur and remove all, as he didn't want to spend a lot of time and wanted to launch right away to let people decide if he should work on it further.

Growth Channels

In order to generate his first sales, the founder shared information about it on Facebook groups. He focused on several groups, including those for teachers, SaaS, and digital marketing. People responded positively, expressing their appreciation for the product and sharing how much time it could save. Some even gave video interviews, stating that it was worth using the app just once. To further boost sales, the founder launched the blurweb app on the Appsumo marketplace, which proved to be highly beneficial due to the massive traffic the site generates.

Main Growth Channel

Facebook

Marketplace

Tech Stack

- HTML - CSS - JS

Tools

- Firebase - Mailerlite - Gumroad

Full Case Study

I Built A Tool That Helps Blur Sensitive Information [With Just $5]