BudgetSheet

What they Do Best
Google Sheets extension facilitating bank transaction importation and balance tracking.
Main Industry
Finance
Platform
Google Sheets
Type of Product
Addon
Target
B2C
Price Range
$1 - $49
Business Model
Subscription
Free Plan
Free Plan
Pricing Details
BudgetSheet Pro is $8/month or $79/year
Revenue Estimates
$42,000
Monthly Website Traffic
5,000
Revenue Per Traffic
$0.70
Idea to Money
It took about 9 months to acquire paying customers
Founders
1
Employees
0
Year Started
2018
Dedication
After two months, he had a good first release on the Google Workspace Marketplace.
Market Insights / Trends
google sheet budget
Industry Incumbent
Smartsheet ($355M/year)
How They Came Up With The Idea
Vance, the founder, had tried many personal finance and budgeting apps, but he was left frustrated with them. He found it easier to manage his finances using a spreadsheet. However, he realized that this was a common problem that many people faced and needed a solution. Thus, he decided to address it himself and developed BudgetSheet.
How They Built The First Version
BudgetSheet is full stack TypeScript. The whole website, API, and webservice are built with Next.js and deployed to Vercel with AWS Lambda functions for serverless API endpoints. The PostgreSQL database is hosted on AWS in the same region.
Growth Channels
Before launching his product, Vance was able to garner early users and fans through a Reddit post he made in the /r/personalfinance subreddit. Shortly after the launch, Vance also advertised his product on BetaList by purchasing a paid listing for $199 and providing a coupon code. Additionally, he paid $149 for a pinned post on a large Facebook group for Google Sheets and Spreadsheet enthusiasts. Furthermore, Vance listed his product on DEV.to using free credits he had.
Main Growth Channel
Online Directories
Facebook
Tech Stack
- Next.js - PostgreSQL
Tools
- Vercel - Gumroad - Google Apps Script
Full Case Study
Link #1 - Link #2 - Link #3
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