ConvertCalculator
What they Do Best
SaaS solution for crafting and embedding online calculator widgets.
Main Industry
Marketing
Platform
Independent/Standalone
Type of Product
Desktop/Web App
Target
B2B
Price Range
$49 - $99
Business Model
Subscription
Free Plan
Free Plan
Pricing Details
Free, $15/mo, $35/mo, $65/mo, $100/mo
Revenue Estimates
$96,000
Monthly Website Traffic
109,645
Revenue Per Traffic
$0.07
Idea to Money
Got first customer within 2 weeks of building the MVP. Posted on Quora and converted a few leads.
Founders
1
Employees
0
Year Started
2017
Dedication
Started his first business in university and created 10 projects over the next few years (all failed). In 2017, a client asked him to build a calculator feature, which he turned into his product.
Market Insights / Trends
online calculator
Industry Incumbent
Flutter ($2.5B/year)
How They Came Up With The Idea
Came up with the idea when a client asked him to build a price quote app. He searched Quora and Reddit for potential demand, and found there were lots of people looking for a similar app. Decided to build it in a week and landed his first paying customers 2 weeks later.
How They Built The First Version
Built the first verion on a plane heading to Portugal, and then started soliciting customer feedback to continually improve the product.
Growth Channels
SEO has been a big driver for growth. Main strategy for SEO was creating landing pages for every single use case of the product, such as lead generation, quote building, and order forms.
Main Growth Channel
SEO
Tech Stack
- Heroku
- MongoDB
- MeteorJC
- React
- TailwindCSS
Tools
- MailerLite
- Email Octopus
- Trello
Full Case Study
How I Turned A Client Request Into My Own $5K/Month SaaS Product