Instatus
What they Do Best
Service enabling the creation of status pages to notify customers about website status and outages.
Main Industry
Software
Platform
Independent/Standalone
Type of Product
Desktop/Web App
Target
B2B
Price Range
$1 - $49
Business Model
Subscription
Free Plan
Free Plan
Pricing Details
Free, $20/mo, $300/mo
Revenue Estimates
$24,000
Monthly Website Traffic
91,281
Revenue Per Traffic
$0.02
Idea to Money
N/A
Founders
1
Employees
2
Year Started
2019
Dedication
Worked as a software developer and quit his job in 2015 to start his own thing. Chose the idea for Instatus because it was a simple MVP to build and businesses were already paying for similar products.
Market Insights / Trends
website status app
Industry Incumbent
BetterStack (1.4M/year)
How They Came Up With The Idea
Came up with the idea because people were already paying for similar types of products. It seemed like a zero-risk idea because the MVP was easy to build.
How They Built The First Version
The first version was named Sup and got nearly zero customers. His first customer churned, so he had to do a relaunch on Product Hunt under the new name. Spent about 3 months launchung the original version.
Growth Channels
Used Google Ads for marketing and targets brand keywords. Also focused on changing branding to attract modern technology companies.
Main Growth Channel
SEO
Tech Stack
- Vercel: frontend hosting
- AWS: backend hosting
Tools
- Slack: customer support
- Apple Notes: tasks & notes
Full Case Study
I Quit My 9-5 Job And Built A Profitable SaaS Tool