Nureply

What they Do Best

AI-driven cold email software solution.

Main Industry

Sales

Platform

Independent/Standalone

Type of Product

Desktop/Web App

Target

B2B

Price Range

$99 - $199

Business Model

Subscription

Free Plan

Pricing Details

Three pricing tiers: $69/month for core features, $154/month for core features + AI integrations, and a $30K lifetime offer for Fortune 500 companies

Revenue Estimates

$48,000

Monthly Website Traffic

21,259

Revenue Per Traffic

$0.19

Idea to Money

$4K MRR in 4 months

Founders

Employees

Year Started

2022

Dedication

Started collecting emails for prospective customers pre-launch and had 20 paying customers before going live

Market Insights / Trends

ai email marketing

Industry Incumbent

Hubspot ($1.7B/year)

How They Came Up With The Idea

Wanted to find alternative solutions to finding customers. And did not want to only use paid advertising or cold outreach on LinkedIn. Learned about email marketing and started exploring how to use it to attract customers. After realizing he was writing the same outreach nearly every day, he wondered if he could build an AI-based tool for emails. With a background in Machine Learning (ML), AI topics, and a working knowledge of GPT-3/OpenAI, he started developing an AI-based email marketing tool.

How They Built The First Version

He created a very basic landing page to collect emails for launch Sent email outreach to 100s of potential customers before creating an AI-powered model to help with more personalized outreach Hired 5 virtual assistants to collect data about potential customers and write more human-like email sequences. He then used all this data and writing, fed it into a custom AI model, and created the first iteration of NuReply – all within 35 days.

Growth Channels

Started to collect emails on Facebook Groups, Twitter, and by reaching out to Email Marketing Agencies. Collected 750 emails in the first 30 days from prospective customers. 30 of the 750 prospects responded to test his product And 20 of the 30 testers became paying users (all before fully going ‘live’).

Main Growth Channel

Email List

Facebook

Tech Stack

- OpenAI

Tools

- Upwork - Buttondown (for email campaigns) - Stripe

Full Case Study

How This AI Email Marketing Tool Reached $4K/Month In Just 4 Months