Treendly

What they Do Best

Tool for uncovering emerging trends unknown to users.

Main Industry

Business

Platform

Independent/Standalone

Type of Product

Desktop/Web App

Target

B2B

Price Range

$1 - $49

Business Model

Subscription

Free Plan

Pricing Details

Two Tiers: $0/mo and $49/mo. Customizable enterprise tier.

Revenue Estimates

$12,000

Monthly Website Traffic

65,109

Revenue Per Traffic

$0.02

Idea to Money

N/A

Founders

Employees

Year Started

2019

Dedication

Created the core feature of Treendly out of side feature of another one of his SaaS products.

Market Insights / Trends

trends app

Industry Incumbent

Ahrefs ($100M/year)

How They Came Up With The Idea

While working on another SaaS product, he wondered about what non-essential feature he could take out from an existing product and put into another market where the feature is essential. He was already running one of my other software products, where he collected e-commerce data. One of the features of that product was trend-spotting for e-commerce merchants. And so Treendly was born from a side-feature of that other product.

How They Built The First Version

Gathers the data for the product from different sources. He then categorizes the signals and weighs them so that they can represent just the best rising trends. He took a weekend and build the SaaS. Then, I put it on the market the following week. And if the product makes money, he keeps it. If not, he scratches it. He scoured the web for clues left by competitors’ customers in order to build this product around their weaknesses.

Growth Channels

Placed Treendly in a couple of media articles and even a physical book early on. These placements drive a lot of sign-ups per week. He also have a free course on how to spot trends, a free newsletter, a free Chrome extension, and most recently, a Telegram bot which are all low-cost ways to bring more awareness to Treendly.

Main Growth Channel

PR/Media Outreach

Content Marketing

Tech Stack

- PHP - Bulma – a simple CSS framework. - DigitalOcean – for servers. - Git – for version control - Buddy, DeployHQ and/or Deployer – to automate deploys - RollBar – for error tracking - CloudFlare – for dos protection - Hyperping – to monitor the health of my sites - Sqreen – for web security - Namecheap – for domain names - Datatables or FooTable – for tables!

Tools

- Stripe – to collect payments. . - tawk.to – Isimple in-app chat - Hotjar and Google Analytics – for insights - Mailgun – for transactional emails - Cerberus for responsive templates - Mailchimp and/or Mautic for marketing emails - Trello – for public roadmaps and user feedback - Headway – for changelogs

Full Case Study

I Bootstrapped A $12K Trend-Spotting Tool [From Estonia]