Upvoty
What they Do Best
Web application facilitating the collection and organization of product feedback.
Main Industry
Business
Platform
Independent/Standalone
Type of Product
Desktop/Web App
Target
B2B
Price Range
$49 - $99
Business Model
Subscription
Free Plan
Free Plan
Pricing Details
Three tiers: $15/month, $49/month, $99/month
14-day free trial available for each subscription tier
Revenue Estimates
$240,000
Monthly Website Traffic
118,846
Revenue Per Traffic
$0.17
Idea to Money
Reached $1,000 MRR in 2 months
Founders
1
Employees
0
Year Started
2019
Dedication
Initially a side hustle to solve their own problem that scaled as they gained more customers
Market Insights / Trends
user feedback app
Industry Incumbent
Survey Monkey ($218.8M/year)
How They Came Up With The Idea
With a background in building online businesses, the founder needed a customer feedback solution for his own business.
The founder did not find any suitable tools for his SaaS platform, so he decided to build Upvoty on the side to “scratch his own itch.”
How They Built The First Version
Because of his background building a different startup, the founder decided to launch an MVP in 1 day.
He built a simple landing page in Wordpress and started asking people if they were interested in the product.
Within a few weeks he had a few hundred subscribers and started to design the first prototype of the product.
He built and launched Upvoty to beta users within 6 months.
2 months later, he went live with Upvoty on Product Hunt and immediately had 10 paying customers – instant validation.
Growth Channels
Launched a landing page with an explainer video and within 2 months, he had over 300 sign-ups for the beta list. Most of which came Indie Hackers, Product Hunt, Makerlog, and platforms such as BetaList.
Continued to grow the list via content-marketing (e-books), sponsored podcast interviews, and promoted with his YouTube and Instagram following.
Added a ‘Powered by Upvoty’ mention and link in our feedback portal. They get referrals from our own product because the customers of their customers also wanted to use the feedback software.
Main Growth Channel
Content Marketing
Online Directories
Tech Stack
Tools
- WordPress for our website
- EmailOctopus for email marketing
- Asana for our project management
- Stripe for payments
- Front for email
- Drift for website chat and support
- Sendgrid for transactional emai
- Google Analytics for usage data
Full Case Study
Why I'm Building A Side Project On Top Of My Already Successful Business