Wheely Sales
What they Do Best
E-commerce site enhancement with lucky wheel prize popups.
Main Industry
E-commerce
Platform
Independent/Standalone
Type of Product
Plugin
Target
B2B
Price Range
$49 - $99
Business Model
Subscription
Free Plan
Free Plan
Pricing Details
3 paid plans; $29, $99, and $299 per month respectively
Revenue Estimates
$7,200
Monthly Website Traffic
Revenue Per Traffic
$0.00
Idea to Money
Grew from $0 to $600/month in just 4 months
Founders
1
Employees
0
Year Started
2018
Dedication
It took just over 1 month working full-time to code up the initial version of Wheely Sales
Market Insights / Trends
wheel prize
Industry Incumbent
OptinMonster ($1.5M/year)
How They Came Up With The Idea
After conducting some thorough research, the founder noticed that the lucky wheel popup format had started appearing and was proving to be highly effective in converting traffic.
Spin-a-sale and Wheelio, two popular apps available on the Shopify app store, had received hundreds of excellent reviews.
However, the founder realized that these apps were only compatible with Shopify, leaving other major platforms like WooCommerce, BigCommerce, and Squarespace unprovided for.
This was enough validation to inspire them to build Wheely Sales - a solution that is compatible with any website or platform and fills this gap in the market.
How They Built The First Version
It took just over one month of full-time work to code the initial version of Wheely Sales. The pop-up wheel itself was created using plain old JavaScript files and assets. However, the app initially lacked some functionality which prompted the founder to overhaul the code so that it could be fully customized to match any customer's brand colors, logos, and text. Finally, he turned all of this into a super simple one-line script that can be easily installed on any website in just two minutes.
Growth Channels
The founder initially attracted customers through email outreach and participation in forums and Facebook groups. Specifically, they targeted websites with adjacent plugins that helped with conversions and opt-ins.
Main Growth Channel
Email List
Facebook
Tech Stack
- javascript
- Express.js
- MongoDB
- MeteorJS
- React
Tools
- Google Analytics
- MailChimp
- Webflow
Full Case Study
How I Coded A Website Plugin Making $600 Per Month